{"id":13278,"date":"2024-10-10T13:53:25","date_gmt":"2024-10-10T08:23:25","guid":{"rendered":"https:\/\/levelup.emarketingeye.com\/?p=13278"},"modified":"2024-10-10T14:28:56","modified_gmt":"2024-10-10T08:58:56","slug":"sri-lanka-urged-to-enhance-digital-focus-in-hospitality-sector","status":"publish","type":"post","link":"https:\/\/levelup.emarketingeye.com\/levelup2024srilanka\/blog\/2024\/10\/10\/sri-lanka-urged-to-enhance-digital-focus-in-hospitality-sector\/","title":{"rendered":"Sri Lanka urged to enhance digital focus in hospitality sector"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13278\" class=\"elementor elementor-13278\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a2c24e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a2c24e4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca708d9\" data-id=\"ca708d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7cd02b1 elementor-widget elementor-widget-text-editor\" data-id=\"7cd02b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.8.0 - 30-10-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<ul><li><strong>Stakeholders point out lack of learning opportunities in Sri Lanka, which is not coinciding with the fast-paced changes in the industry worldwide<\/strong><\/li><li><strong>Say traditional skill sets need an overhaul, but question if Sri Lanka will catch up<\/strong><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d98938 elementor-widget elementor-widget-text-editor\" data-id=\"9d98938\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em><strong>By Nuzla Rizkiya\u00a0<\/strong><\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95d49ae elementor-widget elementor-widget-text-editor\" data-id=\"95d49ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As Sri Lanka\u2019s hospitality sector gradually gains global attention, two regional industry stakeholders highlighted the urgent need for Sri Lanka to step up its focus in facilitating its tourism industry in the digital landscape.\u00a0<br \/><br \/>The Asian region is expected to experience the highest growth rates in hospitality revenue over the next five years, with countries such as Singapore, Thailand, and China having already advanced in their digital readiness and workforce preparation.\u00a0<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bad7e35 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bad7e35\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-e27e649 elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"e27e649\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-60e9aaf\" data-id=\"60e9aaf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49e1899 elementor-widget elementor-widget-image\" data-id=\"49e1899\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.8.0 - 30-10-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"175\" height=\"239\" src=\"https:\/\/levelup.emarketingeye.com\/levelup2024srilanka\/wp-content\/uploads\/sites\/21\/2024\/10\/image_ef3704d5fd.jpg\" class=\"attachment-large size-large\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-739b3cb elementor-widget elementor-widget-heading\" data-id=\"739b3cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.8.0 - 30-10-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Glen Grosic<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-49dd82e\" data-id=\"49dd82e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19452a4 elementor-widget elementor-widget-image\" data-id=\"19452a4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"175\" height=\"239\" src=\"https:\/\/levelup.emarketingeye.com\/levelup2024srilanka\/wp-content\/uploads\/sites\/21\/2024\/10\/image_9f63a7b72a.jpg\" class=\"attachment-large size-large\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a647cb elementor-widget elementor-widget-heading\" data-id=\"0a647cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Rajitha Dahanayake<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-ec667df elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"ec667df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67afcd8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67afcd8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8328253\" data-id=\"8328253\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf2b2a0 elementor-widget elementor-widget-text-editor\" data-id=\"bf2b2a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Sri Lanka too is well-positioned to capitalise on the growth due to its strategic location, according to Hospitality Sales and Marketing Association International (HSMAI) Asia Pacific Managing Director Glen Grosic.\u00a0<br \/>\u201cBased on my understanding, there seems to be a lack of learning opportunities in Sri Lanka, which is not coinciding with the fast-paced changes in the industry worldwide. Not only are commercial roles changing with AI entering the picture, but everyone\u2019s jobs are rapidly evolving. So, traditional skill sets need an overhaul, and the question lies on when Sri Lanka will catch up,\u201d Grosic told Mirror Business on the sidelines of the Digital Hospitality Conclave organised by eMarketingEye recently.\u00a0<\/p><p>Commenting on Sri Lanka\u2019s reviving tourism industry, he noted that it was very unfortunate that Sri Lanka had to go through a triple crisis\u2014the deadly Easter attacks, Covid pandemic, followed by the economic crisis\u2014which hindered its pace in digital tourism compared to progressive countries such as Singapore, Thailand, and Australia.\u00a0<br \/>However, the advancement of other Asian regions, fueled by Sri Lanka\u2019s relatively low costs and competitive pricing, provide the island a significant opportunity to leverage the growing hospitality market in the region.\u00a0<br \/>\u201cI was in India two weeks ago, and people were very confident about their economy, growth and revenue. So they are looking to travel and Sri Lanka is an easy destination for them,\u201d Grosic said.\u00a0<\/p><p>His sentiments were further reiterated by eMarketingEye CEO Rajitha Dahanayake, who emphasised that promoting tourism in the digital landscape is crucial at the moment, given the growing interest in searches for Sri Lanka among destination travellers.\u00a0<\/p><p>\u201cSearches for \u2018Sri Lanka hotels\u2019 have increased by 50 percent compared to last year, and interest in keywords such as \u2018luxury hotel Sri Lanka\u2019 and \u2018Sri Lanka travel\u2019 shows about a 30-40 percent increase. Consumers today are increasingly looking for experiences and there is more and more mobile usage, online booking and online researching. Travellers on average research at least 38 websites before making a travel decision,\u201d Dahanayake stressed.\u00a0<\/p><p>\u201cWe are seeing around a 50 percent increase year-on-year. However, you may not see it in the next six months, so we need to continue the push.\u201d he added.\u00a0<\/p><p>Elaborating that both authorities and private sector brands should share the responsibility of promoting tourism, he noted the process is tied to the same funnel, with authorities in charge on upper-funnel activities and private brands on the lower funnel.\u00a0<\/p><p>\u201cThe authorities are primarily responsible for upper-funnel activities, creating awareness and visibility. But, it is the responsibility of the private sector brands to capture that inflow of interest and try to increase the direct revenue coming into to the country,\u201d Dahanayake said.<\/p><p><em>Source : <a href=\"https:\/\/www.dailymirror.lk\/business-main\/Sri-Lanka-urged-to-enhance-digital-focus-in-hospitality-sector\/245-289951\">https:\/\/www.dailymirror.lk\/business-main\/Sri-Lanka-urged-to-enhance-digital-focus-in-hospitality-sector\/245-289951<\/a><\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Stakeholders point out lack of learning opportunities in Sri Lanka, which is not coinciding with the fast-paced changes in the industry worldwide Say traditional skill sets need an overhaul, but question if Sri Lanka will catch up By Nuzla Rizkiya\u00a0 As Sri Lanka\u2019s hospitality sector gradually gains global attention, two regional industry stakeholders highlighted the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13284,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,27],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - 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